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    Skincare Over 40: What I'd Do Before Buying Another Serum

    As a licensed aesthetician and makeup artist, here's what I'd focus on in a skincare routine over 40: cleansing, hydration, a moisturizer that works for you, and gentle exfoliation when your skin needs it. The products I mention are linked below, along with options at different price points. Start with what's missing from your routine. If you already love your moisturizer, keep it.

    Who It's For

    Anyone over 40 who keeps buying new serums but still isn't seeing results — and wants to get the basics right first.

    Why It Works

    Mature skin responds best to a strong foundation: a gentle cleanse, layers of hydration, a moisturizer that suits your skin, and exfoliation only when it's needed. When those basics are in place, every other product works harder.

    Affiliate Disclosure — Some of the links on this page are affiliate links, which means I may earn a small commission if you make a purchase through them — at no extra cost to you. I only recommend products I genuinely use and love. Your support helps keep this content free. Thank you!